Fri 07.30.2010
© 2010
Thu 07.29.2010
The pharmaceutical marketplace is cluttered with endless product comparisons and so in order to create a refreshing recruitment campaign for one of our pharmaceutical clients, we harnessed the positive human response to the idea of “play.” The idea was to use familiar, fun objects from the past to encourage new product interest and trial for our client.
Sat 06.19.2010
Labels: B2C, Promotion, Sweepstakes, Travel Industry, Web
This summer, family vacations across America will stop and stay at Baymont Inn & Suites, a member of the Wyndham Worldwide family. In partnership with our mates at online promotion shop Realtime Media,we cooked up this extra-friendly hotel chain’s new “I Heart My Hometown” Sweepstakes and Contest.
Fri 05.07.2010
Around here, music drives a lot of our creative. Not only in the sense that we feature music in some of our advertising, but also that we like to use musical reference to inspire the work. It’s always been this way for us working on brands…
Robert Levon Been, BRMC, onstage at New York's Webster Hall
Mon 04.26.2010
Labels: Technology, Web
Corporate IT departments manage a lot of data, and data growth these days is explosive no matter what industry you’re in. Which means the cost of managing data can only go up, unless your storage blades are from our client Xiotech.
These guys have technology that manages storage infrastructure in a really innovative, efficient way. Companies that buy their gear stand to save a ton of money through increased disc reliability, intelligent provisioning of storage resources and more. But how to communicate that in financial terms to prospective customers?
