Around here, music drives a lot of our creative. Not only in the sense that we feature music in some of our advertising, but also that we like to use musical reference to inspire the work. It’s always been this way for us working on brands…
Robert Levon Been, BRMC, onstage at New York's Webster Hall
Music is such a totally tied-in part of human existence. From tribal beginnings, we’ve made it and listened to it for centuries. Different rhythms and tones drive different responses in different people – one of us might feel elation when we hear a certain song or piece of music, but another might feel happiness, sadness, anger or regret.
It’s really personal, like the creative process. We think that how an idea gets from A to B should ride on more than just facts, figures and rational selling points – but on the emotion, tone and feeling that music can infuse into the work from the beginning. And the rhythm, vibration, energy and power of the designers.
