The pharmaceutical marketplace is cluttered with endless product comparisons and so in order to create a refreshing recruitment campaign for one of our pharmaceutical clients, we harnessed the positive human response to the idea of “play.” The idea was to use familiar, fun objects from the past to encourage new product interest and trial for our client.
We believe that you are never too old to want to play with robots, let alone watch them go head to head in battle. Once the battle and its contenders are defined, knowing the outcome is crucial to the physicians in order to make sure they are giving their patients the most effective artillery to generate an individual victory.
This creative approach of applying youthful fascination to the traditional pharmaceutical physician outreach material is how we intend to differentiate our client from the rest of the robotic operations in the market.
