“Run Better,” seems simple enough to understand, don’t let it fool you about the highly informative and educating nature of the campaign. We created a highly functional and user-friendly webpage to display all of the documents, including whitepapers, datasheets, customer testimonials, and technology analyst review, associated with the greatly anticipated Virtual Desktop Infrastructure (VDI) launch.

The VDI support page serves as a comprehensive guide; simply put, “Everything you ever need to know about VDI.” We managed to create a total customer experience, complete with information from the inventors themselves, commentary from third-party analysts, and testimonials from existing customers. With this straightforward slogan, we were able to emphasize our client’s value added services while addressing the need for data storage efficiency among their existing and future customers.

We believe that you are never too old to want to play with robots, let alone watch them go head to head in battle. Once the battle and its contenders are defined, knowing the outcome is crucial to the physicians in order to make sure they are giving their patients the most effective artillery to generate an individual victory.

This creative approach of applying youthful fascination to the traditional pharmaceutical physician outreach material is how we intend to differentiate our client from the rest of the robotic operations in the market.

Using Baymont’s own charming personality to evoke hometown appreciation, we invite visitors to share personal stories about where they’re from and why it’s great, and to explore other people’s stories through a novel promotional use of Google Maps – all the while allowing them to actually book vacations and enter weekly drawings for Baymont “Prize Packs” and other great cash prizes.

This promotion provides a way for Baymont to get some separation from the competitive crowd, and a chance to interact with their customers on a really personal level. Whether you’re from the B2C or B2B world, you’ve got to find ways to warm up your customer relationships – even if it means a “working vacation” for you and your team.

GO NOW: Baymont promotion website

Robert Levon Been, BRMC, onstage at New York's Webster Hall

Music is such a totally tied-in part of human existence.  From tribal beginnings, we’ve made it and listened to it for centuries.  Different rhythms and tones drive different responses in different people – one of us might feel elation when we hear a certain song or piece of music, but another might feel happiness, sadness, anger or regret.

It’s really personal, like the creative process.  We think that how an idea gets from A to B should ride on more than just facts, figures and rational selling points – but on the emotion, tone and feeling that music can infuse into the work from the beginning.  And the rhythm, vibration, energy and power of the designers.

LISTEN: Beat The Devil’s Tattoo

These guys have technology that manages storage infrastructure in a really innovative, efficient way. Companies that buy their gear stand to save a ton of money through increased disc reliability, intelligent provisioning of storage resources and more. But how to communicate that in financial terms to prospective customers?

Data sheets and white papers alone can’t tell the whole story, because every customer is different when it comes to the various factors that determine storage cost. Online value calculators are one great way to help buyers understand how much they might save by deploying Xiotech.

Using sophisticated algorithms and customer-provided input, this online TCO (Total Cost of Ownership) calculator projects potential cost savings based on unique combinations of storage volume, data growth and other factors. It provides a great way for companies to learn how much they might be able to save by changing the way they handle data storage.

And a great way, too, for Xiotech to identify customers with real needs and get them into the new business pipeline.

Fortunately, we’ve had the opportunity to help them do some unofficial brand storytelling too.

We made the addition mainly to accommodate clients visiting from out of town, because the city’s so much more convenient for people than heading north to our original place in Skippack, Montgomery County…which we’ll continue to maintain.

The creative talent thinks so too, since they mainly live downtown – best in the country btw. As we continue to build out the shop and move into different types of work (coming soon: a major wine account) this is right where we want to be.

We’ve been working with them for two years as part of a multi-agency partnership to develop and manage the company’s relationships with key industry opinion leaders (prominent practicing and academic physicians that are heavily involved in scientific research, clinical trial investigation, and who speak and write extensively on developments in these disease areas).

The cornerstone of our program is a magnet web property known as “CREATUS” (the Latin for “to create”). It’s a members-only portal rich in scientific media and other resources, delivering breaking news, clinical information and the latest discovery research from every legitimate outlet around the globe – not just from Amylin. Unique in its non-promotional tone and democratic approach to inclusion of industry-wide content, we think it will become the new model for building strong physician relationships in the post-advertising era we’re living in today.

Crazy is cruel. It’s a massively misplaced label that’s insensitive to the incredible pain and suffering of people afflicted with these disorders. It minimizes the reality of the chemical origins of mental illness, and in doing so it marginalizes the victims.

Our job for Validus’ Equetro brand (and its sister product, Marplan) is to manage an ongoing educational series of eCRM communications aimed at current and prospective physician-prescribers that treat patients with depression and bipolar disorders. While the product is not new, knowledge of its efficacy has historically been very limited because the brand isn’t widely advertised or promoted. So a targeted physician recruitment and communications effort makes perfect sense, and ultimately that helps people when they’re able to get onto an appropriate form of treatment.

Enter Xiotech. They work in the storage and virtualization space. Try to think of a more abstract idea to market than “virtualization” (by definition, it’s not even “real”).

As part of a complete company rebrand and relaunch we led just a few months ago, we worked with top Xiotech management and technology execs to distill all of the company’s messaging, including the too-complex virtualization message, down to a set of core statements that have real value for customers. We think the video below featuring Xiotech’s CTO, Steve Sicola, illustrates this approach nicely.

By simplifying what it says, and saying more every week, the company has set itself on the path to some very big things.

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