Mon 04.26.2010
Labels: Technology, Web
Corporate IT departments manage a lot of data, and data growth these days is explosive no matter what industry you’re in. Which means the cost of managing data can only go up, unless your storage blades are from our client Xiotech.
These guys have technology that manages storage infrastructure in a really innovative, efficient way. Companies that buy their gear stand to save a ton of money through increased disc reliability, intelligent provisioning of storage resources and more. But how to communicate that in financial terms to prospective customers?
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Sun 04.18.2010
Labels: Branding, Technology, Video, Web
As a big provider of complex virtualization infrastructure software, VMware can be sort of hard to get your head around. The official brand and product storytelling is a blur of amazing facts about how they support a range of operating system and application environments, as well as networking and storage infrastructures. How their VMware vSphere platform helps companies along the path of cloud computing by providing compatible IT infrastructures, and so on…
Fortunately, we’ve had the opportunity to help them do some unofficial brand storytelling too.
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Sun 04.18.2010
Labels: Branding, FR, Identity
In case you hadn’t heard, we opened a new studio in Philly earlier this year. Situated in the loft district south of Spring Garden, our new place was once part of the nation’s largest button factory and the sense of all the hard work done there over a century’s time definitely still hangs in the air. If you look closely, you can even find ancient buttons here and there that are embedded in the floors.
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Sat 04.17.2010
Labels: Biotechnology, CRM, Custom Applications, Pharma, Web
We love Amylin Pharmaceuticals, and a lot of other people should love them too. They’re a rising-star type of company in the treatment of diabetes, obesity and cardiovascular disease. Walk down any street in America and it’s easy to see the prevalence of these dangerous health problems. Not every company out there makes a real difference in peoples’ lives…but Amylin actually does.
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