Tue 02.07.2012
Mon 12.20.2010
Labels: Branding, Technology, Video, virtualization, Web
The IT industry’s so full of it (jargon, that is). From company naming to technologies and product lines, all their best stuff is hidden behind acronyms. SAN. SaaS. APT’s. SEI. VDI. WAP. HP. EMC. 4G. VOIP. It’s like that scene in Fight Club, where everything blends together, where nothing’s real. And everything is a copy, of a copy, of a copy.
So very unlike fast-moving storage tech player Xiotech
Thu 11.04.2010
Labels: FR
It looks like any other Atlantic salmon, and most likely tastes like one too. But this particular salmon is like no other, because it’s been genetically engineered. In each of its cells are spliced-in genes from two other fish species. This salmon’s bigger, better, faster and stronger because those genes make it grow to full size in half the normal amount of time.
That’s the way you want it to be launching your new company, or brand.
Tue 08.03.2010
Labels: Technology, Web
Today’s business environment is rapidly evolving and in a constant state of fluctuation. People are always looking to run better and work more efficiently; getting the most amount of work done in the least amount of time possible.
“Run Better,” seems simple enough to understand, don’t let it fool you about the highly informative and educating nature of the campaign. We created a highly functional and user-friendly webpage to display all of the documents, including whitepapers, datasheets, customer testimonials, and technology analyst review, associated with the greatly anticipated Virtual Desktop Infrastructure (VDI) launch.
Thu 07.29.2010
The pharmaceutical marketplace is cluttered with endless product comparisons and so in order to create a refreshing recruitment campaign for one of our pharmaceutical clients, we harnessed the positive human response to the idea of “play.” The idea was to use familiar, fun objects from the past to encourage new product interest and trial for our client.
