Foster-Redmond » B2C

Gouge Away

Foster-Redmond — Wed, 24 Aug 2011 20:56:00 +0000

Pulled this quote from a U2 interview today. It’s very much the story of how we run things here:

“We work in an unorthodox fashion and regularly drive producers, engineers, studio managers and anybody else who happens to be around to distraction.

If it was a simple, painless process then I don’t think the records would have the same intensity or resonance. You have to gouge away and open the veins and find the s##t that really matters, and to do that sometimes you have to go to some dark places.”

Building a great building company

Foster-Redmond — Sun, 07 Aug 2011 18:00:33 +0000

Like a lot of mid-tier companies in tech or consumer products, those in the building and construction industry face an everyday fight to stand out from the competition. How are you different? What’s special about you? Are you reliable, stable? Are your people the best? What about your methods and processes? Do your customers trust you? What do you stand for in the first place? Why choose YOU?

A lot of really solid businesses don’t look that way to the outside world. People want to believe, but you need to show them the way.

That starts with a strong visual brand.

This is no longer a vacation, it’s a quest

Foster-Redmond — Sat, 19 Jun 2010 15:33:21 +0000

This summer, family vacations across America will stop and stay at Baymont Inn & Suites, a member of the Wyndham Worldwide family. In partnership with our mates at online promotion shop Realtime Media,we cooked up this extra-friendly hotel chain’s new “I Heart My Hometown” Sweepstakes and Contest.

Using Baymont’s own charming personality to evoke hometown appreciation, we invite visitors to share personal stories about where they’re from and why it’s great, and to explore other people’s stories through a novel promotional use of Google Maps – all the while allowing them to actually book vacations and enter weekly drawings for Baymont “Prize Packs” and other great cash prizes.

This promotion provides a way for Baymont to get some separation from the competitive crowd, and a chance to interact with their customers on a really personal level. Whether you’re from the B2C or B2B world, you’ve got to find ways to warm up your customer relationships – even if it means a “working vacation” for you and your team.

GO NOW: Baymont promotion website