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	<title>Foster-Redmond &#187; Identity</title>
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	<link>http://foster-redmond.com/blog</link>
	<description>Building Great Companies</description>
	<lastBuildDate>Mon, 30 Jan 2012 19:59:13 +0000</lastBuildDate>
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		<title>Building a great building&#160;company</title>
		<link>http://foster-redmond.com/blog/2011/08/building-a-great-building-company-2/</link>
		<comments>http://foster-redmond.com/blog/2011/08/building-a-great-building-company-2/#comments</comments>
		<pubDate>Sun, 07 Aug 2011 18:00:33 +0000</pubDate>
		<dc:creator>Foster-Redmond</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Promotion]]></category>

		<guid isPermaLink="false">http://foster-redmond.com/blog/?p=508</guid>
		<description><![CDATA[Like a lot of mid-tier companies in tech or consumer products, those in the building and construction industry face an everyday fight to stand out from the competition. How are you different? What&#8217;s special about you? Are you reliable, stable? Are your people the best? What about your methods and processes? Do your customers trust [...]]]></description>
			<content:encoded><![CDATA[<p>Like a lot of mid-tier companies in tech or consumer products, those in the building and construction industry face an everyday fight to stand out from the competition. How are you different? What&#8217;s special about you? Are you reliable, stable? Are your people the best? What about your methods and processes? Do your customers trust you? What do you stand for in the first place? <strong>Why choose YOU?</strong></p>
<p>A lot of really solid businesses don&#8217;t look that way to the outside world. People want to believe, but you need to show them the way.</p>
<p>That starts with a strong visual brand.</p>
<p><img class="size-full wp-image-517" title="Berg Construction logo" src="http://foster-redmond.com/blog/wp-content/uploads/2011/08/Berg-Construction-logo4.jpg" alt=""  /></p>
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		<title>It&#8217;s Always Sunny &#8211; at the&#160;loft</title>
		<link>http://foster-redmond.com/blog/2010/04/its-always-sunny-at-the-loft/</link>
		<comments>http://foster-redmond.com/blog/2010/04/its-always-sunny-at-the-loft/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 12:34:38 +0000</pubDate>
		<dc:creator>Foster-Redmond</dc:creator>
				<category><![CDATA[FR]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Identity]]></category>

		<guid isPermaLink="false">http://foster-redmond.com/blog/?p=41</guid>
		<description><![CDATA[In case you hadn’t heard, we opened a new studio in Philly earlier this year. Situated in the loft district south of Spring Garden, our new place was once part of the nation’s largest button factory and the sense of all the hard work done there over a century’s time definitely still hangs in the [...]]]></description>
			<content:encoded><![CDATA[<p>In case you hadn’t heard, we opened a new studio in Philly earlier this year. Situated in the loft district south of Spring Garden, our new place was once part of the nation’s largest button factory and the sense of all the hard work done there over a century’s time definitely still hangs in the air. If you look closely, you can even find ancient buttons here and there that are embedded in the floors.</p>
<p><a href="http://foster-redmond.com/blog/wp-content/uploads/2010/04/studio.jpg"><img class="alignnone size-full wp-image-42" title="studio" src="http://foster-redmond.com/blog/wp-content/uploads/2010/04/studio.jpg" alt="" /></a></p>
<p><span id="more-41"></span></p>
<p>We made the addition mainly to accommodate clients visiting from out of town, because the city&#8217;s so much more convenient for people than heading north to our original place in Skippack, Montgomery County…which we’ll continue to maintain.</p>
<p>The creative talent thinks so too, since they mainly live downtown &#8211; best in the country btw. As we continue to build out the shop and move into different types of work (coming soon: a major wine account) this is right where we want to be.</p>
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