Foster-Redmond » Promotion

The Zoo — an excellent place to study the habits of human beings

Jeff Foster — Mon, 30 Jan 2012 19:59:13 +0000

We couldn’t be any more excited about our new working relationship with Zoo Miami. Their commitment to worldwide conservation encourages an appreciation for the world’s wildlife and will help protect it for future generations.

The Zoo is a fully accredited member of the Association of Zoos and Aquariums (AZA), and is a leader in the fight to save some of the world’s most endangered animals and ecosystems. That’s why we’re calling all humans to step up, donate now and be part of helping these great people preserve our natural legacy.

Building a great building company

Foster-Redmond — Sun, 07 Aug 2011 18:00:33 +0000

Like a lot of mid-tier companies in tech or consumer products, those in the building and construction industry face an everyday fight to stand out from the competition. How are you different? What’s special about you? Are you reliable, stable? Are your people the best? What about your methods and processes? Do your customers trust you? What do you stand for in the first place? Why choose YOU?

A lot of really solid businesses don’t look that way to the outside world. People want to believe, but you need to show them the way.

That starts with a strong visual brand.

Foster+Redmond is our ‘practice’, Orbital is our ‘technique’

Foster-Redmond — Wed, 09 Mar 2011 20:51:44 +0000

Foster+Redmond recently launched The Orbital Factorie, an innovative social media focused team utilizing marketing and digital brand experience to enhance the correlation between social media tactics and core business strategy. During Orbital’s first public undertaking, Foster Redmond’s Christian Markley presented an engaging seminar focusing on the rising trend of using social media as a dynamic component of the overall business strategy. This is the second social media seminar that Christian has given to the members of the Upper Perkiomen Valley Chamber of Commerce. In this second presentation, he expanded on the topics of Facebook, Twitter, and LinkedIn that were addressed in the first presentation in May 2010.

When utilizing social media tactics as business tools, companies must remain conscientious of its effectiveness and positioning through vigilant maintenance and monitoring practices. Christian’s presentation introduced local business owners to the intimidating world of social media and Facebook via information about the basic principles and how to effectively execute them in everyday business practices.

Things to remember in establishing an effective social media strategy:

Define your needs
Stay focused on your business objectives
Research and know your audience and competitors
Make sure all information is complete and accurate
Frequently interact and engage in discussions to increase your presence

By the end of the event, attendees possessed an increased understanding of the social media universe and its functionality as a cost-effective marketing device to easily interact with a diverse demographic. These SBO’s are now more aware of the options available to them in the social media space and how to select the best mechanisms for their individual business offering in order to devise effective objectives and reach the appropriate target audience. Social media and its complicated structure can be highly intimidating to the local SBO; Christian’s ‘Facebook for Business’ demonstrated the simple and appropriate ways that businesses can benefit from this global phenomenon and facilitated a confident beginning for The Orbital Factorie.

This is no longer a vacation, it’s a quest

Foster-Redmond — Sat, 19 Jun 2010 15:33:21 +0000

This summer, family vacations across America will stop and stay at Baymont Inn & Suites, a member of the Wyndham Worldwide family. In partnership with our mates at online promotion shop Realtime Media,we cooked up this extra-friendly hotel chain’s new “I Heart My Hometown” Sweepstakes and Contest.

Using Baymont’s own charming personality to evoke hometown appreciation, we invite visitors to share personal stories about where they’re from and why it’s great, and to explore other people’s stories through a novel promotional use of Google Maps – all the while allowing them to actually book vacations and enter weekly drawings for Baymont “Prize Packs” and other great cash prizes.

This promotion provides a way for Baymont to get some separation from the competitive crowd, and a chance to interact with their customers on a really personal level. Whether you’re from the B2C or B2B world, you’ve got to find ways to warm up your customer relationships – even if it means a “working vacation” for you and your team.

GO NOW: Baymont promotion website