The Zoo is a fully accredited member of the Association of Zoos and Aquariums (AZA), and is a leader in the fight to save some of the world’s most endangered animals and ecosystems. That’s why we’re calling all humans to step up, donate now and be part of helping these great people preserve our natural legacy.

Featured emerging scientific issues and clinical information are conveniently organized and updated on a weekly basis. OurCreatus.org offers an inside view of Amylin’s cutting-edge approaches to discovery, research and development and the scientists who are making it happen.

When utilizing social media tactics as business tools, companies must remain conscientious of its effectiveness and positioning through vigilant maintenance and monitoring practices. Christian’s presentation introduced local business owners to the intimidating world of social media and Facebook via information about the basic principles and how to effectively execute them in everyday business practices.

Things to remember in establishing an effective social media strategy:

1. Define your needs
2. Stay focused on your business objectives
3. Research and know your audience and competitors
4. Make sure all information is complete and accurate
5. Frequently interact and engage in discussions to increase your presence

By the end of the event, attendees possessed an increased understanding of the social media universe and its functionality as a cost-effective marketing device to easily interact with a diverse demographic. These SBO’s are now more aware of the options available to them in the social media space and how to select the best mechanisms for their individual business offering in order to devise effective objectives and reach the appropriate target audience. Social media and its complicated structure can be highly intimidating to the local SBO; Christian’s ‘Facebook for Business’ demonstrated the simple and appropriate ways that businesses can benefit from this global phenomenon and facilitated a confident beginning for The Orbital Factorie.

So very unlike fast-moving storage tech player Xiotech

Under its new corporate leadership and our direction as AOR, they’ve bravely (and wisely) dumped the jargon in favor of new, powerfully simplified messaging. Instead of acronyms, just a straightforward promise to help customers run their storage enterprise and applications better…saving them tons of money. Isn’t that what it should be about? Explaining what’s in it for them, instead of blathering on all about us?

Still not convinced? Think about virtualization. Everybody’s sort of heard about it, but most people don’t really get it…it’s a hype category and the manufacturers are throwing a blizzard of confusion at customers. If you can find someone on this Earth that can distill it down to a core value prop better than our Xiotech thought leaders Steve Sicola and Rob Peglar, drinks are on us.

And there you have the ninth rule of Fight Club, the one that wasn’t in the movie — say what you mean, mean what you say. Preferably, in plain English.

“Run Better,” seems simple enough to understand, don’t let it fool you about the highly informative and educating nature of the campaign. We created a highly functional and user-friendly webpage to display all of the documents, including whitepapers, datasheets, customer testimonials, and technology analyst review, associated with the greatly anticipated Virtual Desktop Infrastructure (VDI) launch.

The VDI support page serves as a comprehensive guide; simply put, “Everything you ever need to know about VDI.” We managed to create a total customer experience, complete with information from the inventors themselves, commentary from third-party analysts, and testimonials from existing customers. With this straightforward slogan, we were able to emphasize our client’s value added services while addressing the need for data storage efficiency among their existing and future customers.

Using Baymont’s own charming personality to evoke hometown appreciation, we invite visitors to share personal stories about where they’re from and why it’s great, and to explore other people’s stories through a novel promotional use of Google Maps – all the while allowing them to actually book vacations and enter weekly drawings for Baymont “Prize Packs” and other great cash prizes.

This promotion provides a way for Baymont to get some separation from the competitive crowd, and a chance to interact with their customers on a really personal level. Whether you’re from the B2C or B2B world, you’ve got to find ways to warm up your customer relationships – even if it means a “working vacation” for you and your team.

GO NOW: Baymont promotion website

These guys have technology that manages storage infrastructure in a really innovative, efficient way. Companies that buy their gear stand to save a ton of money through increased disc reliability, intelligent provisioning of storage resources and more. But how to communicate that in financial terms to prospective customers?

Data sheets and white papers alone can’t tell the whole story, because every customer is different when it comes to the various factors that determine storage cost. Online value calculators are one great way to help buyers understand how much they might save by deploying Xiotech.

Using sophisticated algorithms and customer-provided input, this online TCO (Total Cost of Ownership) calculator projects potential cost savings based on unique combinations of storage volume, data growth and other factors. It provides a great way for companies to learn how much they might be able to save by changing the way they handle data storage.

And a great way, too, for Xiotech to identify customers with real needs and get them into the new business pipeline.

Fortunately, we’ve had the opportunity to help them do some unofficial brand storytelling too.

We’ve been working with them for two years as part of a multi-agency partnership to develop and manage the company’s relationships with key industry opinion leaders (prominent practicing and academic physicians that are heavily involved in scientific research, clinical trial investigation, and who speak and write extensively on developments in these disease areas).

The cornerstone of our program is a magnet web property known as “CREATUS” (the Latin for “to create”). It’s a members-only portal rich in scientific media and other resources, delivering breaking news, clinical information and the latest discovery research from every legitimate outlet around the globe – not just from Amylin. Unique in its non-promotional tone and democratic approach to inclusion of industry-wide content, we think it will become the new model for building strong physician relationships in the post-advertising era we’re living in today.

Enter Xiotech. They work in the storage and virtualization space. Try to think of a more abstract idea to market than “virtualization” (by definition, it’s not even “real”).

As part of a complete company rebrand and relaunch we led just a few months ago, we worked with top Xiotech management and technology execs to distill all of the company’s messaging, including the too-complex virtualization message, down to a set of core statements that have real value for customers. We think the video below featuring Xiotech’s CTO, Steve Sicola, illustrates this approach nicely.

By simplifying what it says, and saying more every week, the company has set itself on the path to some very big things.

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